Build Keyword Groupings at Scale with All Match Types (Free Tool Demo)
Jason Melman
Sep 28, 2023
Featured:
Video Walkthrough
Description:
In this video, I walk through the "match types" tool. Here's a breakdown of the content:
Purpose of the Tool:
- The tool is designed to compare two data sets and identify matches between them.
- It doesn't just look for exact matches but also partial matches, different word orders, and a few other types.
Input Files:
- There are two input options: top input and bottom input.
- The top input requires a column named "INPUT" which contains keywords or phrases we're trying to match.
- The bottom input requires a column named "MATCH".
- The tool will go through all the keywords from the top input and look for matches in the bottom input.
Demonstration:
- I demonstrate how to use the tool by uploading example files.
- Once the files are processed, the tool provides an output that includes the original URL, the input keyword, the matched keyword, the type of match, and the reasoning behind the match type.
- This output can be used for data analysis, especially to understand which URLs contain specific keyword variations.
Analysis:
- I show how to analyze the output by creating a pivot table.
- The tool is beneficial for data analysis, especially when trying to determine how many URLs or keywords contain specific terms.
- One of the tool's strengths is its ability to identify various types of matches, not just exact ones. It provides insights into how the match occurred, allowing for more detailed analysis.
Conclusion:
The tool is particularly useful for those who don't want to rely solely on exact matches and want a comprehensive view of potential matches.
I hope this provides a clear understanding of the video's content!
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