Video Walkthrough
Description
Purpose of the Tool
The Ngram Analyzer in SEO Workflows is a data mining tool designed to analyze and break down lists of keywords or phrases into unigrams, bigrams, trigrams, etc.
It helps identify the frequency of single words, two-word phrases, three-word phrases, and so on.
How to Use the Tool
- Users can input a list of keywords or phrases. In the demonstration, a list of 11,000 keywords was used.
- Users can select the type of Ngram they want to analyze: unigram, bigram, trigram, etc., or choose to analyze all types.
- There are options to remove stop words (common words like "a" or "and") and to convert all text to lowercase. This ensures that the analysis is focused on meaningful words and that capitalization doesn't create duplicate entries.
- Users can set the minimum frequency for a word or phrase to appear in the results and cap the total number of results.
Output and Analysis
- The tool provides a dashboard view showing the frequency of words or phrases in the input list.
- For instance, if "digital" appears in 555 unique keywords, the tool will display this count.
- Users can export the results to a CSV, download the dashboard view as an image, or email the report.
Use Cases
The tool is especially useful for SEO professionals and marketers who want to understand the most common words or phrases in a set of keywords, which can provide insights into keyword trends and preferences.
Conclusion
The Ngram Analyzer in SEO workflows is a straightforward and effective tool for analyzing and understanding the composition of keyword lists. It offers valuable insights into keyword trends and can be a valuable asset for SEO and marketing professionals.
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